In 2018, more and more businesses realised that they need to really put focus on video marketing. Roll forward 2019 and the stats are becoming hard to ignore. Both businesses and consumers are clearly showing they would rather “watch” the internet rather than “read” it.
Since even the cheapest PCs and tablets can handle video these days, video has become an incredibly powerful medium. It is also very versatile and allows for a great deal of creativity to differentiate. You really need to work with a video production company that can help you grow your organisation smartly where your return on video investment is maximised rather than wasting time and money. YouTube obviously isn’t the only video platform anymore. There are all kinds of options, including Facebook Live, Instagram, Vimeo, LinkedIn and even Twitter. Selecting the right platform is one crucial step in video strategy planning.
If you really want to grow your company, there are a number of video marketing strategies you can use. Here are a few ideas to consider:
1. Try to inform or educate your audience
This is perhaps the method of establishing yourself as an expert in your niche. Let people see that you are really knowledgeable through informational videos. If you are involved in the real estate business, for instance, you could create a video providing staging tips. If you are involved in the B2B industry, use videos to educate other businesses and to provide them with useful information that will help them see why they should choose you to do business with.
2. Showcase services and products in compelling and creative ways
Don’t just advertise your service or product in a video. Take the time to SHOW how it can be used or benefit them and what kinds of benefits can be expected by those who use your product or service. People will want to actually see how wonderful it is with their own eyes, not just hear about it. Combining all of these elements makes your audience feel relevancy and help create a truly connected experience.
These kinds of videos shouldn’t be boring. You don’t have to sprout off every single last technical detail. Keep the video as short and creative as possible. Get to the point in a clear and engaging manner.
3. Try to gain credibility with a Q&A video
If you can get enough viewers, then a Q&A video is a good way to draw attention to your business. While it does involve audience participation, this kind of video doesn’t necessarily have to be live. You can gather the questions ahead of time through social media. Twitter is an excellent platform for gathering questions from interested users. If you have trouble getting enough people to participate, you can prepare a few questions yourself that you think people will be interested in hearing an answer to.
Make sure you take the time to really explain the answer to each and every question. However, don’t go on and on and ramble, either. It’s important to stay on point.
4. Got a satisfied customer? Ask them to help you create a testimonial video.
Capitalise on positive reviews for your product or service by sharing the testimonial in video. If the customer is unable to actually appear in the video him or herself, you can still include screenshots of his/her testimonial. If you have multiple positive reviews, share a series of short quotes from the customers in your video. Have a bunch of 4 or 5 star ratings from social media, Google reviews or online business directories. You could even show the screenshot in your video.
5. Provide a company overview via video
There are so many things you can do to highlight your company through video marketing production. Give your targeted audience an understanding of what makes your organisation special. Highlight your strengths and show off staff and customer testimonials. Instagram can be a great social media platform for this type of video marketing for the right niche. It’s very easy to combine both candid content and curated content for your audience to get an idea of what your business is about. While you’re at it, pin the video post to the top of your Twitter and Facebook pages.
6. Repurpose written content
As mentioned above, video marketing is taking over written content on the internet. Since most people prefer watching videos, take written content that is still relevant and incorporate it into videos. One way to do this is to take the important points of blog posts create powerful custom videos with a call to action / offer next steps or create a simple video slideshow.
7. Don’t forget to optimise your videos
No matter which video platform you use, it is essential that you optimise the videos just as you do with any other type of content.
A few things you can do to optimise your videos include:
- Use an attention-grabbing thumbnail
- Put a lot of thought to the description and title of each video
- Make sure each video file has optimised metadata
- Make sure you are using the right keywords
- When sharing the video use relevant hashtags
These are just the tip of the iceberg with video marketing strategies you can utilise to reach out to your targeted audience and grow your business. Exciting times are ahead using the power of video.