1. Build a relationship
A step above the stark, lackluster tone most sites utilise, corporate video production and video content marketing is a great way to attract customers by making your business look relatable and dynamic. By using a series of effects such as visual, text and sound cues plus the added benefit of employing a ‘face’ to advertise the product/business, users can form a more personable connection.
2. Stand out from the crowd
Sifting through information can be a boring and tedious task for many users, especially if they’ve visited numerous sites already. By creating a short, punchy video that explains what your business does, customers and prospects can sit back, relax and let the information flow freely. With the added effects of audio and visual, visitors are able to better absorb and retain information due to the stimulation of different senses. Video content really packs a punch when it comes to distinguishing one’s company from other businesses, with the interactive actions making the experience all the more memorable for the visitor online.
3. Search Engine Optimisation (SEO)
Did you know that companies that use video content are 53 X more likely to appear on the first page of Google? According to Kissmetrics.com video content is currently one of the most underutilised tools in the SEO universe. By taking advantage of Google’s blended search, websites can achieve a higher click rate by implementing use of image and video. Due to the fact that video content is so vastly underused, by employing this strategy your business is far more likely to rank higher on the Google search engine.
4. Explain and demonstrate
Do you ever find yourself at a loss to explain exactly what you do? Perhaps your pitch is less twenty five words or fewer and more ‘Well you see it’s kind of like this, but not really.’ By using a professional corporate video production and video marketing specialist you can promote your company in a way that is easy to understand, relying not only on words to explain your product but visual cues and interaction which has a better chance of conversion.
5. Psychologically speaking, it works
Known as ‘mirror gestures’ people will often find themselves emulating another person’s cues, often returning the same facial expressions and gestures seen on screen i.e. smiling and nodding. By creating video content that shows positive emotions, users will associate their own feelings of mutual confidence with the company. It is this, coupled with body language and eye contact that subconsciously influences the viewers to feel a sense of trust, eliciting an emotional bond of kind that can impact their thoughts and feelings towards your company.