Video SEO – What’s The Big Deal?

When you type keywords into Google do you often wonder why some websites make the front page and others don’t? Or perhaps you are familiar with the key word struggle and still find your website lost in the deep, vast void of the net?

Search Engine Optimisation (SEO) is a difficult skill to tackle, with even the use of key words and proper coding still resulting in a site that’s doomed to page two. A business has two choices 1) Enlist in the help of an SEO ‘expert’ to help rank your page higher (a never ending development due to constant algorithm changes) or 2) try to tame the beast yourself. Ultimately either idea will cost you A) money and B) your time. Paramount to the success of an online business, SEO is a tool that all website owners, even the relatively new, need to utilise.

Why does it work for businesses?

Back in 2007 Google introduced ‘Universal Search’, a system that blends listings from news, images and video search engines. By giving you multiple sources Google tries to aid the process of finding relevant information. As a result by taking advantage of this blended search your company is more likely to rank higher on the page. This is where video marketing comes in.

The internet is full of text content which makes it a very competitive slate when it comes to ranking high on text alone. More progressive is the use of text and images, though this too has become more utilised. Often deemed too much of ‘an effort’ by many businesses, or not thought of at all is the use of video. With up a staggering 41% higher click rate than text alone, the visual element of a thumbnail coupled with the lack of competitive content means that your site will have a better chance to rank higher on Google. Studies also show that viewers are likely to spend longer on your site if the content is interactive and engaging.

Why should our business know about Video SEO?

Put simply, the use of video marketing for your business (whether it be on your site or on You Tube) increases the chances of your page being seen by a considerable amount, with figures estimating a 40-50% potential increase in exposure. With an additional advantage of being versatile with your content, video marketing is an edgy way to set your company apart from the competition. This is also a quick and easy way to rank higher with Google, as video has far less competition than text content.

5 Powerful Ways Corporate Video Production Attracts More Customers Into Your Business

1. Build a relationship

A step above the stark, lackluster tone most sites utilise, corporate video production and video content marketing is a great way to attract customers by making your business look relatable and dynamic. By using a series of effects such as visual, text and sound cues plus the added benefit of employing a ‘face’ to advertise the product/business, users can form a more personable connection.

2. Stand out from the crowd

Sifting through information can be a boring and tedious task for many users, especially if they’ve visited numerous sites already. By creating a short, punchy video that explains what your business does, customers and prospects can sit back, relax and let the information flow freely. With the added effects of audio and visual, visitors are able to better absorb and retain information due to the stimulation of different senses. Video content really packs a punch when it comes to distinguishing one’s company from other businesses, with the interactive actions making the experience all the more memorable for the visitor online.

3. Search Engine Optimisation (SEO)

Did you know that companies that use video content are 53 X more likely to appear on the first page of Google? According to Kissmetrics.com video content is currently one of the most underutilised tools in the SEO universe. By taking advantage of Google’s blended search, websites can achieve a higher click rate by implementing use of image and video. Due to the fact that video content is so vastly underused, by employing this strategy your business is far more likely to rank higher on the Google search engine.

4. Explain and demonstrate

Do you ever find yourself at a loss to explain exactly what you do? Perhaps your pitch is less twenty five words or fewer and more ‘Well you see it’s kind of like this, but not really.’ By using a professional corporate video production and video marketing specialist you can promote your company in a way that is easy to understand, relying not only on words to explain your product but visual cues and interaction which has a better chance of conversion.

5. Psychologically speaking, it works

Known as ‘mirror gestures’ people will often find themselves emulating another person’s cues, often returning the same facial expressions and gestures seen on screen i.e. smiling and nodding. By creating video content that shows positive emotions, users will associate their own feelings of mutual confidence with the company. It is this, coupled with body language and eye contact that subconsciously influences the viewers to feel a sense of trust, eliciting an emotional bond of kind that can impact their thoughts and feelings towards your company.